Consumer acceptance of plastic packaging with increased recycled content

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Basic Information

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement
Bachelor; Master


For the successful introduction of plastic packaging with an increased recycled content and the associated closing of the loop, the highest possible level of acceptance by consumers is a crucial factor.

There are various design options (including design, shape, "Ease of Use", etc.) that can positively influence acceptance.
In order to answer the question of relevant needs and preferences of (potential) consumers, a systematic literature analysis will be conducted.
If there is interest, a conjoint analysis can be prepared and carried out based on the previous literature research. The cost of conducting the study will be covered.
The goal is to identify relevant unexplored preferences/predictors that lead to increased acceptance.

The number of places is limited each semester. Therefore, please inquire by mail about availability in any given semester. Thank you.

Keywords: Sustainability, Circular Economy, Recycling, Consumer