Book Publication of Prof. Schroiff and Tina Müller: "Warum Produkte floppen"

On Oct 9, the new Book of Tina Müller (Board Member Adam Opel AG) and Prof. Dr. Hans-Willi Schroiff (Marketing Chair RWTH Aachen) appeared. In "Warum Produkte floppen" (Why Products Fail) the authors analyze the reasons why 60-80% of all new products are no longer in the marketplace 12 months later.