74th Annual Meeting of the AoM: Moritz Wellige und Frank Steiner

Montag 4. August, 13:15 - 14:45 Uhr im Pennsylvania Convention Center

Am 4. August halten Moritz Wellige und Frank Steiner im Rahmen des 74th Annual Meeting of the Academy of Management in Philadelpia, PA einen Vortrag zum Thema "Measuring Firms' Capabilities for Mass Customization: Construction of a Formative Measurement Index". Die Session findet um 13:15 Uhr im Pennsylvania Convention Center (Philadelphia) statt.