Patrick Cichy received the Young Reseacher Award 2014

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Patrick Cichy, doctoral student at the Innovation, Strategy and Organisation (ISO) Group, received the Young Reseacher Award 2014 conferred by the Competence Center of Consumer Research North Rhine-Westphalia (CECORE NRW). This award honors his diploma thesis on connected cars and the exploration of when car drivers are willing to disclose their personal driving data for service innovation.

CECORE NRW, a cooperation of the Consumer Association North Rhine-Westphalia with the Ministry of Consumer Protection and the Ministry of Science of North Rhine-Westphalia, recognizes excellent works of young researchers on practice-relevant consumer issues each year. This year’s prize was awarded to Patrick Cichy on the International Conference on Consumer Research (ICCR 2014) in Bonn.