IRS Stephan Hankammer

Thursday, 23 April 2015, 2pm, TIM Social Area


Mass Customization and Sustainability

The concept of mass customization has been discussed broadly in management literature as a viable business model pattern for companies operating in markets that are characterized by high heterogeneity in customer needs. However, in view of the challenges that the global community faces today, it might not be sufficient to assess business models solely on the basis of economic indicators. Environmental problems and the exacerbating climate change have sparked a global debate about ecological thinking and sustainability. Thus, the dissertation project aims at shedding light on the interplay between mass customization and sustainability.