EMAC 2016
The Chair of Marketing (MAR) is happy to announce that it will be representing the TIME Research Area with four papers on this year's EMAC in Oslo. The conference takes place from May 22nd to 27th under the theme "Marketing in the age of data". The following papers are accepted on the conference and will be presented by the MAR-team:
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The Boundaries of Co-creation: How the Interplay of Branding and Self-Printing Attenuates Product Evaluation Track: Doctoral Colloquium Authors: Aras Erkin & Daniel Wentzel |
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Minimalistic Design made by a Maximal Talent - The Interplay of Design Complexity and the User Design Process Track: Innovation & New Product and Service Developments Authors: Marcel Grein & Daniel Wentzel |
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Core or Periphery? Exploring the Role of Theory in Marketing Scholarship, 2000-2014 Track: Marketing theory & new paradigms Authors: Bastian Kindermann, David Antons, Torsten-Oliver Salge & Daniel Wentzel |
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Aesthetic Designs and the Cognitive Lock-In Phenomenon Track: Innovation & New Product and Service Developments Authors: Annika Wiecek & Daniel Wentzel |