Absatz und Beschaffung (8013793)
The following details taken from the examination regulations BSWI/13, SBPO WS 21/22 are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Bachelor Wirtschaftsingenieurwesen 2013.
Key Info
Basic Information
- Studypath:
- Bachelor Wirtschaftsingenieurwesen 2013
- Semester:
- 2
- Course Type:
- Lecture
- Language:
- German
- Cycle:
- Summer term
- Scheduling:
- Entire semester
- Course Units:
- 4.0
- Credits:
- 5.0
- Erasmus Capacity:
- 20
- Compulsory Attendance:
- No
Lecturer
Syllabus
The course aims to provide students with a fundamental understanding of the marketing planning and execution process. That is, the course provides an introduction into the area of marketing.
Objectives
The main goal of this course is to provide students with a fundamental understanding of how firms develop marketing strategies for their products and services and how they implement these strategies through specific marketing instruments. Furthermore, the course also aims to familiarize students with the quantitative methods that are necessary for making effective marketing decisions and to enable them to reflect on the use of these methods in a critical manner. On a limited scale, this course also deals with the ethical and social issues that firms may face in their marketing activities.
Prerequisites
Die vorherige Teilnahme am Modul "Einführung in die Betriebswirtschaftslehre" wird empfohlen, ist aber nicht Voraussetzung für den Besuch dieses Moduls.
Examination
No information available in English at the moment.
Further Information
No information available in English at the moment.
Literature
No information available in English at the moment.