Project Module: Service and Technology Marketing

The following details taken from the examination regulations MSBWL/13, SMPO 6. Ă„nderungsordnung (zum WS 2018/19) (08.02.2019) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master in Business Administration.

Key Info

Basic Information

Studypath:
Master in Business Administration
Semester:
1
Course Type:
Project Module
Language:
German
Cycle:
Summer term and winter term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
10.0
Course Limit:
20
Erasmus Capacity:
5
Compulsory Attendance:
Yes

Lecturer

Syllabus

This course focuses on the transfer of theoretical concepts on practice related questions in the context of services and technology marketing based on scientific studies. The students will work in groups and conduct empirical research studies in cooperation with a partner from business practice.

Objectives

Students are asked to design, conduct and analyze empirical studies. They will apply basic/theoretical knowledge about empirical research methods in the context of services and technology marketing to real-world cases. This seminar is designed to advance the methodological competence of the students, enable them to reach complex marketing-decision and transfer theoretical knowledge to business relevant topics.

Prerequisites

Basic knowledge in statistics, willingness to conduct empirical research, willingsness to read scientific articles
attendance of Quantitative Marketing and/or Qualitative Research Methods is recommended

Examination

Presentation (15%, graded), Presentation (15%, graded), Paper (70%, graded)

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.