Qualitative Research Methods

The following details taken from the examination regulations MSWI/15, SMPO 4. Änderungsordnung zum WS 2018/19 are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master Wirtschaftsingenieurwesen.

Key Info

Basic Information

Studypath:
Master Wirtschaftsingenieurwesen
Semester:
1
Course Type:
Lecture
Language:
German/English
Cycle:
Summer term
Scheduling:
First half of the semester
Course Units:
4.0
Credits:
5.0
Erasmus Capacity:
20
Compulsory Attendance:
No

Lecturer

Syllabus

This course includes aspects of qualitative research methods such as data collection (acquisition of participants, structured guideline design, and interview realization) and data analysis (transcription, qualitative content analyses – Mayring, Nvivo, MaxQDA). Further topics and methods of qualitative marketing research will be presented and discussed in the lecture.

Objectives

After this course students are able to design, conduct and analyze qualitative empirical studies, e.g. in their master theses. They will acquire detailed knowledge about qualitative research methods. This course is designed to advance the methodological competence of the students and enable them to reach complex marketing-decision.

Prerequisites

none

Examination

The final grade can be composed as follows:
• Option A: Colloquium & presentation (50%, graded) and examination (50%, graded, 60min.)
• Option B: Colloquium & presentation (50%, graded) and paper (50%, graded)
• Option C: Paper (50%, graded) and examination (50%, graded, 60min.)
• Option D: Examination (100%, graded, 60min.)
All components specified for the respective option need to be passed to pass the module. The exact form of examination (A, B, C or D) will be announced at the start of the course. Unless announced differently, option D applies.
Possibility to obtain a bonus by elaboration of a group assignment (application of learned qualitative research methods in group project), which improves the final grade by one grade increment.

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.