Entrepreneurial Marketing and Finance

The following details taken from the examination regulations MSWIWI/14, SMPO 6. Änderungsordnung (zum WS 2018/19) (08.02.2019) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master in Management, Business and Economics.

Key Info

Basic Information

Studypath:
Master in Management, Business and Economics
Semester:
4
Course Type:
Lecture
Language:
English
Cycle:
Summer term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
5.0
Course Limit:
50
Erasmus Capacity:
0
Compulsory Attendance:
No

Lecturer

Syllabus

Students gain a deep understanding of Marketing and Finance from an entrepreneurial point of view. Different options to finance Start-ups are discussed (Business Angel, Venture Capitalist, etc.), as well as formal vs. informal equity capital. Theoretical finance lectures are complemented by guest lecturers from Start-ups, Incubators or Venture Capitalists. The second part of the lecture, Entrepreneurial Marketing, analyses theoretical concepts and models concerning Product, Price, Communication and Distribution Management as well from an entrepreneurial point of view. Marketing theory is complemented by guest lectures from Start-Ups, Marketing Agencies or established companies. Both parts will be accompanied by case studies in order to transfer the theoretical knowledge into practice.

Objectives

This course is based on "Foundations of Entrepreneurship" and seeks to enable students with entrepreneurial ambitions to start their own company after university. Upon completion, students should know different aspects and options of financing a Start-Up in theory and practice. They should understand basic concepts of marketing, can explain the differences between established and entrepreneurial firms and are able to develop marketing concepts for young entrepreneurial firms. Furthermore, they should be able to adapt theoretical knowledge to business relevant questions and are prepared to use that knowledge in their own entrepreneurial career or their later working life.

Prerequisites

No formal prerequisites, yet interest in Marketing and Finance and Entrepreneurship as well as optional knowledge of the subject areas of the courses Introduction into Business Administration and Foundations of Entrepreneurship is recommended.

Examination

Presentation (20%, graded), Examination (80%, graded, 60min.)

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.