Quantitative Marketing

The following details taken from the examination regulations MSWIWI/14, SMPO 6. Änderungsordnung (zum WS 2018/19) (08.02.2019) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master in Management, Business and Economics.

Key Info

Basic Information

Studypath:
Master in Management, Business and Economics
Semester:
3
Course Type:
Lecture
Language:
German
Cycle:
Winter term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
5.0
Erasmus Capacity:
10
Compulsory Attendance:
No

Lecturer

Syllabus

This course includes aspects of quantitative marketing such as data collection (samples, survey design, coding, and handling of data sets) and data analysis (data set modification, uni- and multivariate Analysis e.g in SPSS). Further topics and methods of quantitative marketing will be presented and discussed in the lecture.

Objectives

After this course students are able to design, conduct and analyze quantitative empirical studies, e.g. in their master theses. They will acquire basic knowledge about quantitative models. This course is designed to advance the methodological competence of the students and enable them to reach complex marketing-decision.

Prerequisites

None

Examination

The final grade can be composed as follows:
• Option A: Colloquium & presentation (50%, graded) and examination (50%, graded, 60min.)
• Option B: Colloquium & presentation (50%, graded) and paper (50%, graded)
• Option C: Paper (50%, graded) and examination (50%, graded, 60min.)
• Option D: Examination (100%, graded, 60min.)
All components specified for the respective option need to be passed to pass the module. The exact form of examination (A, B, C or D) will be announced at the start of the course. Unless announced differently, option D applies.
Possibility to obtain a bonus by elaboration of a group assignment (application of learned quantitaitve research methods in group project), which improves the final grade by one grade increment.

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.