Absatz und Beschaffung

The following details taken from the examination regulations BSBWL/10, SBPO 4. Ă„nderungsordnung zum WS 2018/19 (24.10.2018) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Bachelor Business Administration.

Key Info

Basic Information

Studypath:
Bachelor Business Administration
Semester:
2
Course Type:
Lecture
Language:
German
Cycle:
Summer term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
6.0
Erasmus Capacity:
20
Compulsory Attendance:
No

Lecturer

Syllabus

The course aims to provide students with a fundamental understanding of the marketing planning and execution process. That is, the course provides an introduction into the area of marketing.

Objectives

The main goal of this course is to provide students with a fundamental understanding of how firms develop marketing strategies for their products and services and how they implement these strategies through specific marketing instruments. Furthermore, the course also aims to familiarize students with the quantitative methods that are necessary for making effective marketing decisions and to enable them to reflect on the use of these methods in a critical manner. On a limited scale, this course also deals with the ethical and social issues that firms may face in their marketing activities.

Prerequisites

keine

Examination

No information available in English at the moment.

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.