Foundations of Strategic Management

The following details taken from the examination regulations BSBWL/10, SBPO 4. Änderungsordnung zum WS 2018/19 (24.10.2018) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Bachelor Business Administration.

Key Info

Basic Information

Studypath:
Bachelor Business Administration
Semester:
4
Course Type:
Lecture
Language:
English
Cycle:
Summer term
Scheduling:
First half of the semester
Course Units:
4.0
Credits:
6.0
Course Limit:
45
Erasmus Capacity:
30
Compulsory Attendance:
No

Lecturer

Syllabus

This course provides participants with a research-oriented introduction to the process, content and context of strategic management.

(1) Strategy Process: We will explore the strategy process from the setting of strategic objectives, external and internal analysis to strategy implementation and control.
(2) Strategy Content: We will examine competitive and cooperative strategies as well as external, environment-oriented and internal, resource-oriented perspectives.
(3) Strategy Context: We will discuss important contextual elements including the importance of ethics for strategic management.

Sessions will comprise a mixture of flipped classroom lectures with extensive introductory learning videos, paper and case discussions, student presentations and interactive debates. Please note that a detailed course outline and reading list will be made available in L2P ahead of the first session.

Objectives

After participating in this course students should be in a position to:

(1) understand and critically discuss selected theories in strategic management,
(2) apply important tools in strategic management intelligently based on a thorough understanding of their respective strengths and weaknesses,
(3) analyse and develop adequate solutions to questions arising from company practice in the field of strategic management.

Prerequisites

Content: None
Formal: A Minimum of 57 CP is required in accordance with §5 (2)
Other: Solid command of English; willingness to engage in preparatory readings of case studies and/or research papers
Limitation of participants to 45.

Examination

The final grade can be composed as follows:

• Option A: Colloquium & presentation (50%, graded) and examination (50%, graded, 60min.),
• Option B: Colloquium & presentation (50%, graded) and paper (50%, graded),
• Option C: Examination (100%, graded, 60min.)

All components specified for the respective option need to be passed to pass the module. The exact form of examination (A, B or C) will be announced at the start of the course. Unless announced differently, option A applies.

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.