Service Design & Engineering

Current Issues

The Service Design & Engineering course is offered in the summer and winter semester. The Course takes place at the FIR Research Institute and is in cooperation with a renowned company. Current information and the current partner can be found here. In this course, you will have the opportunity to solve real problems, based on a case study of the practice partner, and win great prizes.

Content

Designing new services is of increasing importance for companies both to develop successful business strategies and to develop and implement new and successful business models. The objective of this class is to introduce into a comprehensive set of methods and tools which guide through the design of new services. The perspective of the business manager is taken and enhanced by an in-depth insight of academic and research challenges as well.
Theoretical concepts are not only taught, but practical skills and abilities are also taught that can be applied in the workplace. As already mentioned, the class is case study based. The students will solve the given problem in a team-based approach, the industrial partner for this semester will be published on the website of the FIR Institute
We will have a focus on management questions and will take a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology to systematically designing innovative services. We will learn why and when to use the different methods and will learn how to manage the overall design process.
There will be lectures to introduce into the overall methodology and tools and workshops and exercises to experience how to make use of the knowledge gained. In addition, we will discuss a number of academic journal papers on the topics discussed in the class.

Objectives

After participating in this course, students should be in a position to:
- Acquire a sound understanding of the importance of new services for successful business strategies and new business models
- Acquire competences to successfully manage a new service design project and process
- Structure the design process and integrate with other corporate functions such as marketing and engineering
- Argue about future trends the service industry
- Make new connections with a reputable company and successfully solve a case study

Lecturer

Dr.-Ing. Gerhard Gudergan