Principles of Technology and Innovation Management (8014844)
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The creation and management of new technological knowledge is a key success factor for most organizations. The goal of the revised PTIM course is to equip students with the skills and knowledge necessary to navigate the complex and rapidly evolving technology landscape of modern business. The course focuses on capturing value from the outcomes of an innovation project and promotes a holistic understanding of how technology can be leveraged to drive business success. We discuss topics such as technology roadmapping and scouting, technology diffusion and the emergence of dominant designs, standard setting and standardization policy, modularity at the technology platform and business ecosystem level, intellectual property management (patents, utility and design patents, and open source), and related hot topics in technology management.
Class sessions are likely to be a mix of short lectures, case/paper discussions, and student presentations. A detailed course outline and reading list will be made available in Moodle prior to the first session.
After participating in this course, students should be in a position to:
• Understand the fundamentals of technology management and its importance in driving innovation and competitiveness in organizations.
• Examine the process of technology diffusion, including the role of adopters, influencers, and communication channels in shaping the spread of new technologies.
• Analyze various technology ecosystems, such as platforms, networks, and standards, and their impact on technology development and adoption.
• Explore the concept of intellectual property (IP), including patents, copyrights, trademarks, and trade secrets, and their significance in protecting technological innovations.
• Develop strategies for managing technology transfer and collaborative innovation, including open innovation, licensing, and strategic partnerships.
• Apply critical thinking and problem-solving skills to address real-world technology management challenges and scenarios.
• Understand the ethical, social, and environmental implications of technology management decisions and practices.
• Develop effective communication and presentation skills to convey technology management concepts and strategies to diverse audiences.
Note: While this class belongs to the "core classes" in our curriculum, you profit more from this class if you already have some basic under-standing of innovation management. It builds on the class "Managing the Innovation Process" in the summer term. For students who do not have any pre-knowledge in innovation mgmt, Session 0 provides some background knowledge via a focused video training.
Univ.-Prof. Dr.rer.pol. Frank Thomas Piller