Grundlagen des Unternehmertums
Inhalt
This course provides an introduction into the topic of entrepreneurship. Central focus of this course is to explain how ideas are translated into marketable business opportunities. Theoretical core concepts such as innovation management and opportunity recognition are presented. These are complemented by guest lectures in order to connect theory and practice.
The practice session is closely connected to the lecture. Within this sesscion, participants develop new product ideas based on real technologies.
Lernziele
The objective of this course is to gain deeper understanding of entrepreneurship, both – as science and in practice. Next to basic theoretical insights related to this topic such as opportunity recognition or innovation management, this course is closely connected to business practice. Course participants will develop an understanding for entrepreneurial thinking and acting. Further, participants will work on real business ideas for a presentation at the end of the course.
Literatur
Smith, David: Exploring Innovation Birley, Sue / Muzyka, Daniel F.: Mastering Entrepreneurship
Hisrich, Robert D. / Peters, Michael P.: Entrepreneurship Dorf Richard C. / Byers, Thomas
H.:Technology Ventures
Zusatzinformationen
Der Kurs ist als Flipped Classroom Kurs konzipiert. Das bedeutet, die eigentlichen Inhalte sind alle auf Video vorhanden, diese müssen die Studierenden vor Besuch der Veranstaltungen jeweils gesehen haben. Im Classroom werden dann nur noch die Konzepte vertieft und diskutiert sowie praktische Übungen durchgeführt.
Dozent