Corporate Social Responsibility (8014878)

Content

Both tracks, “in-class” and “online only”, cover identical contents, described in the following:
The course focuses on socially and environmentally responsible leadership along all activities of the value chain. Mainly based on case studies, the class coversissues of corporate social responsibility with regard to e.g., strategy, the development of business models, supply chain management, customer relationships, marketing, and pricing and revenue management.

Objectives

The students learn how to integrate social and ecological aspects into business models. The case studies emphasize critical decision situations in a manager’s work life. The interactive case study course focuses on the discussion of a variety of cases with the following learning objectives:
(1) Ethical thinking in critical decision situations,
(2) Application of a variety of business methods in semi-structured and ambiguous problems,
(3) Learning how companies deal with real world problems and implement solutions for business success,
(4) Importance of assessing situations using critical thinking and presenting opinions in controversial discussions.

Further Information

Students have to choose their preferred track between "In-Class" (attendance required) and "Online" (no attendance required) at the beginning of the semester. The selection cannot be changed afterwards.

Max. capacity:
In-Class: 100 students; Online: unlimited

Lecturer

Univ.-Prof. Dr.rer.pol. Frank Thomas Piller