AMA 2018


The Chair of Marketing (MAR) is happy to announce that it will be representing the TIME Research Area with two papers on the AMA 2018 in New Orleans. The conference takes place from January 23rd to 25th 2018 under the theme " Integrating Paradigms in a World Where Marketing is Everywhere ". The following papers are accepted on the conference and will be presented by the MAR-team:

The Influence of Product Maturity and Innovativeness on Consumers‘ Perceived Uncertainty in Reward-Based Crowdfunding

Track: Digitized Markets and Ecommerce – Competitive Paper Session

Authors: Stefan Rose, Daniel Wentzel, Christian Hopp, Jermain Kaminski

How Aesthetic Congruity Shapes Consumption

Track: Consumer Behavior – Competitive Paper Session

Authors: Annika Wiecek and Daniel Wentzel